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Show Time!

With the summer holiday period almost at an end, the industry is gearing up for another busy trade show season. At Bespoke, we'll be turning our attention to Labelexpo Americas, Graph Expo, 3D Print Show, photokina, SGIA and Packaging Innovations... to name a few! (For more information about the Bespoke clients exhibiting at these shows, please email press_information@bespoke.co.uk.

While each show is different, there are a few key PR & Marketing activities that can be employed at any event, to help drive footfall to your stand, increase business awareness and positively impact sales.

Press Releases - Communicate show news to stand out from your competitors

Social Media - Engage in conversations to provide up-to the-minute news and drive stand footfall

Sales/Marketing Tools -Update your brochures, technical literature, sales presentations and website pages

Stand Graphics - Create an impact and foster a positive sales environment with creative, clever show messaging and booth graphics

Media Advertising and Show Sponsorship - Utilise the media and event-related opportunities to reach your target market directly

Report on Results - Understand and communicate the effectiveness of your sales and marketing efforts by monitoring your media coverage

If you are exhibiting at a trade show in the coming months and need help with these or other event-related activities, please feel free to contact ben@bespoke.co.uk.

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Welcome to Bespoke

From content creation to digital media handling with compelling end results as a press release, brochure, newsletter, personalised direct mail piece or an integrated campaign, Bespoke will provide a cost-effective and dynamic solution to your marcoms challenges.

Our full-service capabilities are focused on business-to-business relationships with specific expertise in the graphic arts, packaging, imaging and design industries. With an intimate knowledge of these markets and their trends, we provide strategic PR and marketing consultancy that will deliver significant and measurable impact on your business.

The force of this impact comes from our 30-year experience, combined with high levels of creativity and practical, cost-effective implementation. Whether by means of a single news release, an industry-literate translation or a fully integrated campaign, we help clients communicate in a way that builds brand recognition and improves bottom-line performance.