drupa 2012

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May 3-16 2012

 

Lean management - or driving as much waste as possible out of the workflow - is the buzzword of the moment, in printing as well as many sectors of manufacturing. Waste elimination has become something of a necessity, as intense competition, economic uncertainty, volatile raw materials prices and the move to short production runs puts pressure on profit margins.

On May 8, 2012, two experts in this field, Prof. Malcolm Keif and Prof. Kevin Cooper, from the Graphic Communication Department of the California Polytechnic State University, gave a presentation on lean printing for packaging converters at the drupa 2012 stand of Bespoke client, GSE Dispensing. Bespoke's very own Claire Russell-Jones caught up with the pair afterwards, to learn at first-hand about techniques for driving waste from the package print workflow. Those wishing to go into more detail should try the professors' latest book, Setup Reduction for Printers.

See Claire's interview on YouTube: www.youtube.com/embed/oM-soexruBw

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Welcome to Bespoke

From content creation to digital media handling with compelling end results as a press release, brochure, newsletter, personalised direct mail piece or an integrated campaign, Bespoke will provide a cost-effective and dynamic solution to your marcoms challenges.

Our full-service capabilities are focused on business-to-business relationships with specific expertise in the graphic arts, packaging, imaging and design industries. With an intimate knowledge of these markets and their trends, we provide strategic PR and marketing consultancy that will deliver significant and measurable impact on your business.

The force of this impact comes from our 30-year experience, combined with high levels of creativity and practical, cost-effective implementation. Whether by means of a single news release, an industry-literate translation or a fully integrated campaign, we help clients communicate in a way that builds brand recognition and improves bottom-line performance.