Bespoke logos from 1980 to 2010

What's with the Frog?!

We often get asked,
"What's with the frog?" Now after nearly 30 years of trading it's time to reveal all...

The answer is not to be found in the attributes normally associated with an animal that can breathe through its skin and hibernate in mud for months. For Bespoke founder, Clive Goodacre, the original frog-on-a-penny-farthing engraving reflected the incredible intricacy and quality that can be reproduced in print. He found the 19th Century engraving while researching an edition of the Penrose Annual, a yearly synopsis of the printing industry.

In 1980, Bespoke was formed as the first company in the UK to provide printing-industry-literate content for PR and newsletters. The engraving was the perfect vehicle to catch attention and act as a talking point as the business established itself.

By the mid-1990s, Bespoke had expanded its services to design, exhibition fulfilment and general marketing. The business had also spawned many new team members so a logo depicting single-seater transportation was no longer appropriate.

Several logo transformations have taken place since as the Bespoke business has evolved - ribbit, ribbit!


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Welcome to Bespoke

As a full-service, business-to-business agency, with a speciality in graphic arts, packaging and imaging, we provide:

  • An intimate knowledge of your markets and their trends
  • Global perspective through international networks and local partners
  • Strategic creativity, combined with practical, cost-effective execution
  • A personal, professional and friendly service
  • A proven track record, built on more than 29 years' experience

From a single press release to fully integrated campaigns, we deliver relevant targeted and dynamic communication to help high-tech businesses of all sizes build brand recognition and improve bottom line performance.

Our network within your industry is second to none. We have day-to-day contact with the most influential opinion makers and commentators and maintain a database of all the magazines needed to optimise PR and advertising opportunities. Combine these attributes with our capabilities to generate fast and effective sales tools and you will realise why Bespoke is a partner that helps inspire growth and expansion.