Vision in Print

What's with the Frog?!

We often get asked,
"What's with the frog?" Now after nearly 30 years of trading it's time to reveal all...

The answer is not to be found in the attributes normally associated with an animal that can breathe through its skin and hibernate in mud for months. For Bespoke founder, Clive Goodacre, the original frog-on-a-penny-farthing engraving reflected the incredible intricacy and quality that can be reproduced in print. He found the 19th Century engraving while researching an edition of the Penrose Annual, a yearly synopsis of the printing industry.

In 1980, Bespoke was formed as the first company in the UK to provide printing-industry-literate content for PR and newsletters. The engraving was the perfect vehicle to catch attention and act as a talking point as the business established itself.

By the mid-1990s, Bespoke had expanded its services to design, exhibition fulfilment and general marketing. The business had also spawned many new team members so a logo depicting single-seater transportation was no longer appropriate.

Several logo transformations have taken place since as the Bespoke business has evolved - ribbit, ribbit!

Vision in Print

Vision in Print, the Print Industry Forum, is a not for profit organisation with an independent board. Its role is to deliver improved productivity and competitiveness through two main activities: In-company process improvement programmes run by Vision in Print engineers and ‘Best Practice’ studies to promote improved performance. Vision in Print partners with all the major print trade bodies (including BPIF, IPIA and Unite) to ensure maximum impact in raising the competitiveness of the whole UK Printing Industry. Vision in Print operates solely in the UK.

Bespoke Contact:

Dave Chandler, Managing Director
Carlyn Samuel, Account Director

Vision in Print

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