Bespoke logos from 1980 to 2010

What's with the Frog?!

We often get asked,
"What's with the frog?" Now after nearly 30 years of trading it's time to reveal all...

The answer is not to be found in the attributes normally associated with an animal that can breathe through its skin and hibernate in mud for months. For Bespoke founder, Clive Goodacre, the original frog-on-a-penny-farthing engraving reflected the incredible intricacy and quality that can be reproduced in print. He found the 19th Century engraving while researching an edition of the Penrose Annual, a yearly synopsis of the printing industry.

In 1980, Bespoke was formed as the first company in the UK to provide printing-industry-literate content for PR and newsletters. The engraving was the perfect vehicle to catch attention and act as a talking point as the business established itself.

By the mid-1990s, Bespoke had expanded its services to design, exhibition fulfilment and general marketing. The business had also spawned many new team members so a logo depicting single-seater transportation was no longer appropriate.

Several logo transformations have taken place since as the Bespoke business has evolved - ribbit, ribbit!

Follow us on Twitter

What's it like to work at Bespoke?
 

  • Ben Dodson — Account Director

    Ben Dodson
    “Bespoke’s can do, positive attitude towards employees and customers provides staff with the flexibility and freedom to contribute in a variety of ways, normally precluded from traditional account-facing agency roles.”
  • Claire Russell-Jones

    Claire Russell-Jones — Senior Account Executive

    “The culture at Bespoke is fantastic. Whilst stretching to meet the highest levels of customer service the company manages to maintain a friendly, informal environment – it’s a rewarding combination.”
  •  

    Nicole O’Donoghue — Account Support Executive

    Nicole O'Donoghue
    “The Bespoke Agency generates a real team atmosphere for people at all levels.”

  • Maria Meager — Media Content Executive

    Maria Meager
    “The Bespoke Agency is very proactive at supporting its staff to develop themselves within the company. This ranges from addressing specific training requirements to putting together a personal development plan so we can achieve our long term goals.”

  • Natasha Sparkes — Senior Account Manager

    Natasha Sparkes
    “The disciplines you learn at Bespoke are second to none. I don't believe that there is another graphic communications focused agency, with the same dedication and commitment to customer service and value for money.”