|Wemories offers a unique photo experience using HP Indigo technology|
BARCELONA, Spain, 31 May 2012 - HP today announced that Wemories, S.L., of Madrid, Spain, has launched a web-to-print photo service offering memorable deliverables printed on HP Indigo presses.
Wemories' (www.wemories.com) first product is a distinctive branded box, secured with a ribbon, containing from 1 to 12 22 x 14.6cm (5.8 x 8.7in) prints on matt finish fine art paper. On the reverse of each print, customers may add a short text describing the image or their feelings, and the date.
At present, the website is in Spanish and English and orders for all European regions are being fulfilled by Artes Gráficas Palermo. The company prints with a hexachrome process using standard CMYK plus special light cyan and light magenta inks. According to Wemories, the process gives an enhanced gamut over standard 4-colour printing and gives an added richness to photographs, not usually offered by online photo services.
Wemories is, however, more than just a premium photo service.
"We want to create a brand around memories," explained Cesc Vilanova, who, with Fernando Rodrígies Martínez, founded Wemories. "We realised that because of digital cameras, there is a huge number of photographs generated every day. In social networks there is a constant mix between pictures of lasting value and those of not very long-term relevance.
"So, we have built a special purpose private social network where users can upload their relevant pictures and content and then share them with their loved ones.
"There is extremely tight quality control in all the production steps to ensure perfect quality in the Wemory Box," said Fernando Rodríguez. "The production process is managed by highly skilled graphic arts operators and Wemory Boxes are a handcrafted in a semi industrial process. In our opinion, that is a clear differentiation with industrial photo printers that have fully automated systems."
"At present, the Wemory Box is our single, launch, product," continued Cesc Vilanova. "Artes Gráficas Palermo is our sole fulfilment partner. We were aware of its reputation for quality and working with a print service provider who used HP Indigo presses was part of our strategy for ensuring optimal quality.
"Through our work so far, we have seen sales increase steadily in double-digit percentages. We anticipate that growth will continue as we expand into new products and regions."
"We became part of the Wemories project when they came to talk about the idea," said Miguel Angel Esteban, prepress and digital printing manager, Artes Gráficas Palermo. "We found the idea beautiful and since the project matched our corporate culture, we wanted to help them make it happen. It's a unique project for us as we don't have customers that are Internet-based, but we are used to working in a variety of different ways, so this is just another new one."
Adding the social element
"The Wemory Box is a time capsule," concluded Cesc Vilanova. "The quality of the box and the pictures help to preserve the impact of the memories. And that's what we do - we deal with memories, not just pictures."
About Artes Gráficas Palermo