|McGowans keeps ahead of the curve with HP digital printing technologies|
Commercial and large format services provided at one-stop-shop
BARCELONA, Spain, 12 June 2012 - HP today announced that McGowans Print Ltd has continued its business growth using HP digital printing technologies, to offer commercial and large format printing services to its customers.
McGowans serves customers in design and advertising agencies, financial and governmental sectors and in the retail market. The company operates two HP Indigo press 5500s and an HP Indigo 7500 Digital Press for general commercial print, which makes up 30 per cent of its work, including flyers, booklets and brochures.
One of the aspects that defines McGowans is its passion for technology, and the importance of investing in the best equipment to ensure they provide quality, reliability and competitively priced products.
"Commercial print was hit hard by the current economic situation, however because of our digital capabilities and the ability to do shorter print runs, our business is holding up and growing," said Mal McGowan, managing director, McGowans Print Ltd. "The demand for targeted marketing materials has increased, and there has been a steady growth in personalisation in print. When the market is in recession this ability to be flexible enables us to keep our existing customers happy and attract new customers. Digital printing is the answer."
McGowans has also recently expanded, adding a production facility in Belfast and a sales office in London to its existing 60,000 square foot facility in Dublin, where the company currently employs 70 people.
With the HP Indigo 7500 Digital Press, McGowans uses the optional Thick Substrate Kit to print on materials up to 400 g/m2/460 microns. The company is able to continue to provide for the retail market, one of their main customer groups, who benefit from the ability to print on non-tear paper. McGowans also uses web-to-print services to fulfil orders for established brands.
The HP Indigo 7500 Digital Press can print up to 120 A4 pages per minute and supports a wide variety of substrates, including coated and uncoated, specialty media, like plastic papers. The press also has a white ink option which can be used on transparent, metallic and coloured media.
Diverse applications with large format printing
"There has been considerable growth in digital commercial print due to a reduction in print run-lengths, and with faster and more cost-effective machines being developed this market will continue to grow. We have been enthusiastic about HP for a long time, we purchased our first Indigo in 1994, and we know that HP products will continue to help us meet the latest demands of our customers," concluded McGowan.
McGowans also installed the first Scodix S74 in Ireland, to complement its digital offering and add value to products. Printed sheets are put through the Scodix where a clear ink is applied to create textures, adding a new dimension to print.