|FFEI partners with IBF to extend geographic reach|
July 16, 2012 - FFEI Ltd, the global developer of award-winning digital imaging solutions, announces its partnership with Brazilian-based plate manufacturer IBF for the distribution of its full range of commercial CTP solutions. Recognising the high quality and cost benefits provided by FFEI products, IBF will distribute FFEI's market-leading Alinte violet CTP system and RealPro complementary software suite to its Brazilian customer base, further extending FFEI's sales channels into Latin America.
IBF, the world's 4th largest plate manufacturer and market leader in Brazil, exports to more than 70 countries and employs over 1,000 dealers worldwide. According to Andy Cook, FFEI managing director, IBF's extensive sales network and proven track record were key factors in finalising the partnership.
"We are delighted to have reached this agreement with IBF, a leading supplier of graphic arts products in Latin America and a global player, continuing our policy of partnering with market leaders. We believe that IBF's unrivalled local knowledge and large reseller network will help us penetrate the Brazilian market with our complete commercial CTP portfolio, and enable us to achieve further success in other emerging economies."
Through its reseller partners, FUJIFILM, Technova and Founder, FFEI has become the number one supplier of commercial CTP systems in India and China. FFEI's Alinte CTP system contains an award-winning, low cost, internal drum solution designed specifically to meet the requirements of emerging markets, offering all the attributes of FFEI's longstanding product range - high image quality, fast plate production, simple and automated operation - but at a lower investment cost.
IBF will also distribute FFEI's latest RealPro Workflow system, designed specifically to complement FFEI's Alinte CTP range and providing commercial printers a complete end-to-end workflow.
According to Milton Fetter, IBF Commercial Director, FFEI's full range of CTP solutions and its design for quality played an integral part in deciding to partner with the UK-based company:
"In a Brazilian marketplace that is expanding rapidly, print shops expect high quality products and are always looking to keep up-to-date with the latest technology. So we are truly excited to reach this agreement with FFEI because its CTP solutions complement our portfolio, aimed at customers who demand robust build quality and low total cost of ownership. This new addition to our CTP offering will help us address the needs of several market segments."
FFEI CTP solutions now on offer from IBF include:
"The number of CTP units now selling into emerging markets continues to exceed our expectations, with the demand for lower cost, high quality systems on the rise," comments Cook. "We are very proud of our achievements in price-sensitive markets against stiff international and domestic competition, providing what we believe is a unique product offering designed to meet the requirements of our customers. Our aim is to continue this success into Latin America with the addition of another world class partner in IBF."