November 2025 | By Bespoke 

How often are you in touch with your close family and friends? 

For most of us, it’s second nature – a quick message, a weekly call, or a catch-up over coffee. These regular check-ins keep relationships alive and meaningful. 

In business, it’s no different. 

Your key relationships – with customers, partners, investors, and employees – also need consistent attention. They want to know what’s happening in your world, how your business is evolving, and why you’re still the right partner for them. 

In a competitive market, those regular touchpoints are what keep your brand relevant, trusted, and front of mind. 

Why “Always-On” PR Matters 

For most organisations, the best way to stay connected is through public relations. 

An Always-On PR strategy works like your company’s regular phone call – sharing updates, building credibility, and helping people understand your brand’s story. 

Whether it’s PR for print, PR for packaging, or PR for large format print and textiles, that ongoing communication keeps your audiences engaged and inspired. It ensures your brand is seen, heard, and remembered. 

Yet many businesses still treat PR as an occasional task – a quarterly press release or campaign when something big happens. But just like calling your family every few months, that level of contact rarely builds meaningful relationships – what’s more, it provides a gap for your competitors to fill. 

“But Isn’t PR Expensive?” 

It’s a common misconception. 

In reality, companies that invest in consistent PR and digital communications often find them to be among the most cost-effective, high-impact marketing channels available.  

Yes, a lot of people think they can write a press release – but can you: 

• Optimise it for search and audience engagement? 

• Distribute it effectively to the right industry media – journalists, analysts, influencers – in all target countries? 

• Secure meaningful coverage in print and packaging trade press? 

• Place it in vertical, mainstream and broadcast media if strong enough? 

• Measure and maximise its long-term impact? 

That’s where a specialist PR agency like Bespoke makes all the difference. 

How Bespoke PR Adds Value 

A great PR agency doesn’t just rely on Press Releases. It tells your story leveraging many different tactics, ensuring the right people hear it, at the right time, in the right way. 

At Bespoke, we specialise in PR for the Graphic Arts – print, packaging, large format, textiles etc. – helping businesses in these sectors enhance visibility, reputation, and influence. 

Our campaigns combine creative storytelling with data-driven strategy, supporting clients through: 

• A unique model – Boutique agency service with the expertise and reach of a big firm – delivered with local insight and personal service 

• International media relations and industry networking  

• Executive thought leadership 

• Brand positioning & reputation management 

• Social media, social listening and SEO 

• Crisis communications 

These are the tools that transform visibility into authority, and authority into sales. 

Looking Ahead to 2026 

As you plan your 2026 marketing and communications strategy, ask yourself: 

• Are you staying in touch with your most important business relationships? 

• Do your customers and partners know what’s new in your world? 

• Do they understand your vision and are they inspired and engaged? 

• Is your PR agency helping you grow your visibility in print, packaging, large format and textiles markets? 

If the answer is not enough, it’s time to make a change. 

Stay Connected with Bespoke 

At Bespoke, our Always-On PR approach helps you stay visible, relevant, and connected – not just for occasional news spikes, but every day of the year.  

Because just like with the people who matter most, it’s the relationships you nurture consistently that grow the strongest – delivering the greatest returns!  

Contact us to explore how Always-On PR can benefit your business in 2026.