Banstead, UK, 20^th June, 2018 – Specialist PR and marketing corporation, The Bespoke Group, has announced a partnership with leading automotive and motorsport PR agency, Elan PR, to further strengthen the group’s vertical market expertise.

The strategic collaboration with Oxfordshire-based Elan PR, which manages media relations for automotive-associated brands including Falken Tyres and Harman, will enable synergistic opportunities for the group’s growing client base.

According to The Bespoke Group’s managing director, Ben Dodson, the partnership is particularly relevant to those companies served by the group’s disruptive/emerging technologies-focused firm, Incus.

“The automotive market continues to be a key focus area for a number of Incus’ clients operating within fields such as 3D printing/additive manufacturing, hospitality, energy storage and renewables to name a few,” he says.

“We’ve worked closely on previous projects with Elan PR that enabled us to add impetus to some of its PR campaigns by drawing on the specific technology expertise of our own clients, and vice-versa,” adds Dodson.

These thoughts are echoed by Nick Bailey, managing director of Elan PR: “The mutually-beneficial harnessing of specific client technologies is where Elan PR sees this collaboration proving especially advantageous,” he comments.

“Additionally, the capability for Incus to draw upon our specialist expertise in automotive and motorsports, and our opportunity to access its extensive knowledge of the wider manufacturing market, makes for a great fit,” Bailey concludes.

The Bespoke Group’s strategic collaboration with Elan PR complements its existing offering, which comprises two flagship international PR and marketing companies – leading graphic arts agency, Bespoke, and the aforementioned disruptive/emerging technologies-focused firm, Incus.