Yavne, Israel, May 25, 2016; Highcon announced today that American Greetings Corporation, the world’s leading greeting card company, has expressed interest in adding two additional new Highcon^TM Beam digital cutting and creasing machines to their U.S.-based digital finishing operations.

Following the success of the integration of the Highcon^TM Euclid into the company’s production facility in early 2014, American Greetings has ordered a second Euclid. The Euclid has contributed directly to the company’s ability to shorten processes, reduce inventory, and improve flexibility and time-to-market.

The Highcon Beam machines are the latest flagship products being launched by Highcon at drupa 2016 and were developed with the aim of bringing all the advantages of digital finishing to mainstream production.

Zev Weiss, CEO, American Greetings, said: “We have already seen the benefits of this game-changing technology, and this latest addition to our fleet of manufacturing equipment   will help us reach the market more quickly with variable short-run order quantities.  At the same time, the variable data cutting feature will allow us to produce truly personalized cards, even down to single-card orders.”

Aviv Ratzman, CEO and Co-founder of Highcon said: “The decision by American Greetings to continue investing in Highcon technology alongside their conventional equipment is a rewarding validation of the direction our company has taken, expanding our product portfolio with this new high-speed, production machine.”

Based on Highcon’s proven technology, the Highcon Beam digital cutting and creasing machine is one of three new machines being introduced by Highcon at drupa.  With a speed of up to 5,000 sheets per hour, this breakthrough machine was developed as a robust solution to the challenges facing folding carton converters and print service providers.  The Beam supports Variable Data Cutting for customization, personalization and serialization and has an optional 3D Modeling capability.