Building Authority & Positioning in a New Sector

Campaign Objectives

• Position Contiweb as a credible and innovative player within the paper sack manufacturing sector
• Establish Contiweb’s web‑handling and automation technology as proven, distinctive, relevant and beneficial to paper sack manufacturers seeking greater efficiency and productivity
• Strengthen Contiweb’s authority in a new sector by aligning its technology proposition with recognised industry standards and bodies
• Increase visibility and relevance among packaging and converting decision makers across Europe

Campaign Strategy

• Identified Contiweb’s membership of Eurosac, the European Federation of Paper Sack Manufacturers, as a strategic opportunity to support expansion into the paper sack manufacturing sector
• Shaped a corporate announcement into a positioning led PR story, clearly articulating why Eurosac membership matters to the industry and to Contiweb’s long term strategy
• Targeted relevant paper, packaging and converting trade media to ensure the announcement reached the target audiences

Campaign Results

• Achieved coverage across Europe in key paper, packaging and converting publications in the UK, Germany, France, Italy, Spain, Turkey and the Netherlands.
• Successfully positioned Contiweb within the paper sack manufacturing conversation, reinforcing its strategic commitment to the packaging and converting sector
• Strengthened brand authority by associating Contiweb with a respected European industry federation