Twenty-year industry all-rounder strengthens channel sales operations

Salt Lake City, Utah, USA – SA International (SAi), the leading provider of software solutions for the signmaking, digital printing and CNC machining industries, has announced the appointment of Bobby Fosson as Channel Sales Manager for North America. The position will see Fosson, who boasts over twenty-years’ sign industry experience, drive and develop relations with SAi’s extensive dealer and OEM channel partners, focusing on the provision of commercial support and training to sales and technical staff.

Fosson’s breadth and depth of expertise is reflected in the various roles he has undertaken prior to his appointment at SAi. As well as spanning over ten years working in sales/support with sign industry dealers, this also includes two separate spells within business management – the first of which came directly upon graduation from high school when he created his own sign company. More recently, Fosson was owner and director of CS Sign Supply near Atlanta, GA.

Commenting on his new position, Fosson says, “My objective is to serve as a dedicated and knowledgeable resource to SAi’s dealer and OEM channel, and ensure I build strong partnerships with this community in order to fulfil their everyday needs.

“Having worked with and supported SAi’s industry-leading Flexi software as an end-user, sales person, technician and business owner, the opportunity to work directly for the company was an easy decision to make,” he adds. “One thing I’ve learned in my two decades in this industry is that relationships are vital, so SAi’s ‘customer-first’ culture made me feel right at home.”

Mark Blundell, CEO, SAi, concludes, “With his immense market and technical knowledge, as well as a thorough understanding of the specific needs of our partners and end-users, we naturally expect Bobby to add value immediately, and we are delighted to welcome him to the SAi family.”