Salt Lake City, Utah, USA – SA International (SAi), the leading provider of software solutions for the signmaking, digital printing and CNC machining industries, has announced the promotion of Gudrun Bonte to VP Product Management.

Having established a solid career with SAi spanning more than twelve years, Bonte draws upon a massive wealth of experience in product management and development as she undertakes her latest appointment.

Previously Product Director since 2014, Bonte’s new role will see her assume responsibility for both the internal and external development of SAi’s software packages, among them the market-leading Flexi sign software and the CAD/CAM design solution, EnRoute. Leading a team of product managers, Bonte’s remit includes the advancement and implementation of new product strategies, as well as the supervision of all software development activities.

“I want to continue to research and develop new ground-breaking tools that help build our customers’ businesses,” says Bonte. “To ensure this is achieved, I’m keen to maintain the focus on nurturing our technical product management culture that strives for innovation and out-of-the-box thinking. It’s this approach that has enabled SAi to be a leader in the sign and print markets for many years.

“Additionally, having recently published impressive milestone figures for SAi’s software-by-subscription initiative, I want to make sure that our solutions portfolio has what it takes to continue to meet the needs of users and drive profitable growth for their businesses,” she continues.

Mark Blundell, SAi’s CEO, adds, “Gudrun’s deep-rooted knowledge of SAi’s products, together with her understanding of the large format printing and sign & display market and the ever-changing needs of our customers, is exemplary. This collective experience makes her perfectly-placed to fulfil our objectives for added-value innovation across our product groups.”