Sydney, NSW, Australia – SAi, the leading provider of software solutions for the signmaking, digital printing and CNC machining industries, has announced that it has established a new business entity in Australia. SA International Pty Ltd, based in Sydney, New South Wales, will support the company’s growing network of resellers and customers across both Australia and New Zealand.

Currently already supporting around 30 resellers that serve an increasing number of customers across Australasia, the facility will strengthen SAi’s ability to meet its expanding operations, while demonstrating its commitment to customers’ growth and success.

The introduction of a local team will also further facilitate training opportunities with product specialists for both new and existing customers, as well as resellers, ensuring that Flexi and EnRoute users make the most of their software.

“Australia is a growing market for our software solutions, particularly in the woodworking and kitchen cabinet segments,” explains Sarit Tichon, Senior Vice President of Worldwide Sales, SAi. “Strategically, it makes sense for us to open a new business division here.”

The resident Director of SA International Pty Ltd will be Gregory Will from Penguin Management, an Australian-based company which specializes in the management of local business operations for overseas companies.

“I am delighted to be working with a company that provides its customers with such revolutionary solutions and expert advice,” comments Will. “I look forward to helping SAi establish its Australian division and anticipate a very exciting time ahead as SA International Pty Ltd goes from strength-to-strength.”

SAi is headquartered in the United States and has other offices in Belgium, Brazil, China and Japan.