November 14, 2018 – Bespoke, the UK-based leading international graphic arts specialist PR and marketing agency (a part of The Bespoke Group), today announces its appointment by Mimaki Europe to manage its European PR requirements.

The latest addition to Bespoke’s growing stable of global technology manufacturers will see the agency call upon its rich print industry pedigree within the large-format printing market. According to Mimaki, as the company grows its solutions offering and strengthens its foothold in new markets, this market specialism combined with The Bespoke Group’s expertise within 3D printing/additive manufacturing, made for a logical partnership.

“Mimaki is committed to driving technology solutions that meet the needs of users within the 2D large format printing, and increasingly within those sectors deploying 3D printing,” says Danna Drion, Senior Marketing Manager EMEA, Mimaki.

“Bespoke’s long-standing knowledge of these markets, its thorough technical acumen and enviable relationships with media spanning a range of sectors relevant to Mimaki, are what differentiates its offering. They tick all the boxes and boast a skill set that not only directly matches our requirements, but is quite unique among their kind,” she concludes.

Bespoke’s remit will see it represent Mimaki Europe and its comprehensive portfolio of latex, solvent, UV and 3D printers, in key markets including sign and graphics, textiles and apparel, manufacturing and 3D prototyping and model making.

As a leading manufacturer of wide-format inkjet printers and cutting machines, Mimaki offers a complete product solution from hardware to software and associated consumable including inks and cutting blades.

Ben Dodson, Managing Director, The Bespoke Group, comments: “Mimaki is a business that we’ve long admired. We look forward to using our experience to support their business objectives in Europe, driving growth in both its established markets as well as new strategically important areas too.”