Gallus – Launch of Experience Centre & Gallus One Event

Campaign Objectives

• Launch Gallus Experience Centre as a hub for industry collaboration and unveil brand new Gallus One digital press at event
• Position Gallus team, primarily its recently appointed CEO, as industry thought leaders
• Drive conversation on digital transformation, establishing Gallus as leaders of digital adoption and ‘Smart, Connected Printing’ category
• Transform brand reputation, creating a strong, highly positive media narrative and marking an evolution in the company’s business strategy

Campaign Strategy

• Global distribution of pre-event and at-event press releases in five languages
• Proactive media outreach to secure opportunities from written, in-person and virtual Q&As to podcast interviews
• Q&As to podcast interviews VIP Roundtable event with industry thought leaders, experts, customers and key media

Campaign Results

• 29 journalists from key global publications attended the event, creating significant industry noise created on key social media platforms
• 270+ news articles generated across target publications in 16 countries, with 100% positive sentiment across all coverage
• 1,478 people reached and 10,594,267 impressions secured as a result of the campaign
• Increased media focus for both the company and CEO industry-wide following the event, helping to secure subsequent opportunities