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Solar Inks – Launch of new environmentally friendly range

Campaign Objectives

  • Launch Solar Inks’ new environmentally friendly range, Earthinks, to printers and converters, retailers and the food and beverage market
  • Establish brand recognition and promote new unique proposition
  • Provide marketing assets including sales toolkit to support go-to-market strategy

Campaign Strategy

  • Create product identity and messaging including logo and strap line
  • Create sales collateral including sales brochure, website, sales presentation and customer welcome pack
  • Deploy PR launch campaign to key UK print and packaging trade media

Campaign Results

  • High quality press coverage in key trade print media
  • Direct sales enquiries from UK retailer, international brand, two major UK printing firms (potential 150k each) and the largest printer in Ireland

Key trade press coverage and direct sales enquiries from UK retailer, international brand and major printing firms

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Solar Inks – Launch of new environmentally friendly range

PEOPLE SAY...

“Besides being extremely effective, the team at Bespoke is a pleasure to work with and incredibly responsive. Instead of merely implementing what we ask them to do, Bespoke partners with us to offer valuable recommendations and direction on what we ought to be doing.”

CRAIG DU MEZ, GLOBAL BRANDING, PR & COMMUNICATIONS, BALDWIN VISION SYSTEMS

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