Solar Inks – Launch of new environmentally friendly range

Campaign Objectives

• Launch Solar Inks’ new environmentally friendly range, Earthinks, to printers and converters, retailers and the food and beverage market
• Establish brand recognition and promote new unique proposition
• Provide marketing assets including sales toolkit to support go-to-market strategy

Campaign Strategy

• Create product identity and messaging including logo and strap line
• Create sales collateral including sales brochure, website, sales presentation and customer welcome pack
• Deploy PR launch campaign to key UK print and packaging trade media

Campaign Results

• High quality press coverage in key trade print media
• Direct sales enquiries from UK retailer, international brand, two major UK printing firms (potential 150k each) and the largest printer in Ireland