Solar Inks – Launch of new environmentally friendly range

Campaign Objectives

Launch Solar Inks’ new environmentally friendly range, Earthinks, to printers and converters, retailers and the food and beverage market

Establish brand recognition and promote new unique proposition

Provide marketing assets including sales toolkit to support go-to-market strategy

Campaign Strategy

Create product identity and messaging including logo and strap line

Create sales collateral including sales brochure, website, sales presentation and customer welcome pack

Deploy PR launch campaign to key UK print and packaging trade media

Campaign Results

High quality press coverage in key trade print media

Direct sales enquiries from UK retailer, international brand, two major UK printing firms (potential 150k each) and the largest printer in Ireland

Key trade press coverage and direct sales enquiries from UK retailer, international brand and major printing firms