12 December 2016 – Marketing and innovation veteran Keith Wilmot has been selected as Chief Executive Officer of Dscoop, a global community of print service providers who use HP Graphics Solutions technology.

“I am thrilled to be joining this incredible team and community,” said Wilmot. “Our vision, Innovating Print, Together, is powerful and attainable. Our focus will be growing this strong base of printing professionals and building brand love and value across the ecosystem of HP brands, customers, partners and consumers,” added Wilmot.

Wilmot has spent twenty years leading marketing and innovation for global brands such as Coca-Cola, Listerine, Neosporin, Lubriderm, Brach’s Candy, and Ocean Spray. He was most recently the CEO of Leadercast and past Global Vice President of Creativity and Insights at The Coca-Cola Company.

Wilmot founded and launched IGNITOR, an internal creativity and innovation approach that is a now a registered trademark of The Coca-Cola Company.

While CEO of Leadercast, Wilmot transformed the organization by creating innovative products designed to build leaders worth following, resulting in the highest profit in the company’s history. As he changed the business model, he stayed true to the vision and mission to deliver education and insight to over 120,000 leaders around the world.

Wilmot will continue expanding on Dscoop’s mission – delivering the promise of digital print and creating tomorrow’s customers – that has been at the forefront of the leadership of John Rogers, Dscoop’s Global Executive Director who retires at the end of the year.

“John was instrumental in developing our scale, growing our dynamic membership and affirming relationships with our partners. Now, Dscoop is ideally suited to build on that foundation and attract new talent, build awareness and unlock new networked distribution models to drive growth. Keith’s proven leadership will enable swift progress in delivering on our mission to everyone’s benefit, including our customers whose words and ideas we help share with the world,” said Gary Peeling, Dscoop Global Chairman.

Wilmot will provide strategic leadership to the global Dscoop boards of directors and management teams worldwide. His responsibilities will include oversight of the organization’s strategy, financials, operations and marketing around the globe. Through events like Dscoop Phoenix, Imagine (1-4 March 2017), and Dscoop EMEA 6 in Lyon (7-9 June 2017), Wilmot will continue to expand the Dscoop audience to include brands, the business community, print consumers, future industry leaders and new talent that will drive Dscoop’s vision forward.