Company prepares for changing demographics

Sarasota, Florida, USA – SA International (SAi), the leading provider of software solutions for the signmaking, digital printing, textile and CNC machining industries, has promoted Bennett Federico to Director of Marketing.

In his new role, Bennett Federico will oversee international marketing programs and communications, including new product releases and market developments. He mission is to further expand the company’s brand and profile through product launches, sales support and events.

Federico joined SAi in 2019 serving as International Marketing Manager before his promotion.

“I’m excited for the opportunity and challenge of taking on more responsibility within the SAi team. My previous role at SAi allowed me the chance to learn why this company has remained successful in such a competitive industry and to place a small footprint on the great work that we’re known for,” said Federico.

“Now, I feel that I am ready for a more hands-on role and am capable of bolstering the progress the company has made in providing the best sign and print software on the market,” explained Federico.

“Our customer demographics are changing as younger professionals in sign & print businesses step into management roles,” explains Annette Plummer, VP of Marketing for SAi. “Bennett embodies this next generation of leadership bringing fresh ideas and new marketing approaches that SAi needs for the future.”