Drupa 2024 – A Multi-Client Success Story

Campaign Objectives

• Provide comprehensive pre-, at-, and post-event support tailored to each client’s needs
• Drive preference for client solutions, encouraging sales meetings on exhibition stands to boost conversions
• Facilitate successful product and service launches, securing high-profile media coverage
• Enhance brand reputation by shaping a strong, positive media narrative around each client’s innovations and contributions to the industry
• Amplify client presence through targeted social media engagement and real-time event coverage

Campaign Strategy

• Strategic Messaging Development: Created tailored show themes encapsulating key brand messaging, unique selling propositions (USPs), and solutions to pressing market challenges
• Compelling Product Narratives: Developed clear, impactful messaging for both new and existing products to ensure resonance with target audiences, cutting through event noise and driving sales
• Integrated Promotional Campaigns: Executed a comprehensive mix of traditional and innovative pre-, at-, and post-show PR, marketing, and social media activities to sustain momentum and engagement

Campaign Results

• Extensive Media Coverage: Secured 1,207 articles across industry-leading publications, equating to £6 million in advertising value
• High-Impact Journalist Engagement: Organised and hosted 65+ media briefings, fostering strong relationships with key journalists and industry influencers
• Speaking Engagements & Press Conferences: Secured seven live official speaking slots and facilitated two high-profile press conferences
• Industry Recognition: Successfully managed three award wins for clients, further solidifying their credibility and industry leadership
• Business Growth & Lead Generation: Elevated client visibility within the industry, driving increased sales, generating new business opportunities, and ensuring sustained media interest post-event