SAi – INCREASING GLOBAL MARKET AWARENESS

Campaign Objectives

    • Increase awareness of SAi and its proposition to worldwide sign and display market

 

  • Inspire confidence in SAi’s vision and strategy

Campaign Strategy

    • Produce a visionary Q&A interview feature with CEO, translated into eight languages and placed exclusively on a country-by-country basis worldwide

 

Campaign Results

    • Media coverage in 12 magazines in 12 countries (averaging 2-3 pages per placement)

 

    • Global reach of 150,000 readers with an equivalent advertising value of €120,000

 

    • Increased global market awareness of SAi’s proposition and product portfolio, introduced key media to CEO

 

Global reach of 150,000 readers across 12 countries, with an equivalent advertising value of €120,000

SAi – INCREASING GLOBAL MARKET AWARENESS