SAi – INCREASING GLOBAL MARKET AWARENESS

Campaign Objectives

• Increase awareness of SAi and its proposition to worldwide sign and display market
• Inspire confidence in SAi’s vision and strategy

Campaign Strategy

• Produce a visionary Q&A interview feature with CEO, translated into eight languages and placed exclusively on a country-by-country basis worldwide

Campaign Results

• Media coverage in 12 magazines in 12 countries (averaging 2-3 pages per placement)
• Global reach of 150,000 readers with an equivalent advertising value of €120,000
• Increased global market awareness of SAi’s proposition and product portfolio, introduced key media to CEO