SAi – INCREASING GLOBAL MARKET AWARENESS

Campaign Objectives

  • Increase awareness of SAi and its proposition to worldwide sign and display market

  • Inspire confidence in SAi’s vision and strategy

Campaign Strategy

  • Produce a visionary Q&A interview feature with CEO, translated into eight languages and placed exclusively on a country-by-country basis worldwide

Campaign Results

  • Media coverage in 12 magazines in 12 countries (averaging 2-3 pages per placement)

  • Global reach of 150,000 readers with an equivalent advertising value of €120,000

  • Increased global market awareness of SAi’s proposition and product portfolio, introduced key media to CEO

Global reach of 150,000 readers across 12 countries, with an equivalent advertising value of €120,000

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SAi – INCREASING GLOBAL MARKET AWARENESS
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