Solar Inks – Launch of new environmentally friendly range

Campaign Objectives

  • Launch Solar Inks’ new environmentally friendly range, Earthinks, to printers and converters, retailers and the food and beverage market

  • Establish brand recognition and promote new unique proposition

  • Provide marketing assets including sales toolkit to support go-to-market strategy

Campaign Strategy

  • Create product identity and messaging including logo and strap line

  • Create sales collateral including sales brochure, website, sales presentation and customer welcome pack

  • Deploy PR launch campaign to key UK print and packaging trade media

Campaign Results

  • High quality press coverage in key trade print media

  • Direct sales enquiries from UK retailer, international brand, two major UK printing firms (potential 150k each) and the largest printer in Ireland

Key trade press coverage and direct sales enquiries from UK retailer, international brand and major printing firms

Gallus – Launch of Experience Centre & Gallus One Event
SAi – INCREASING GLOBAL MARKET AWARENESS
Solar Inks – Launch of new environmentally friendly range